“As entrepreneurs, the most valuable thing that we can do in our marketing is to identify the platform that we need to be on for our business, where our people are hanging out and how they’re interacting on that platform.”

Megan is a 5x award-winning Advanced Digital Marketing Strategist and author. Megan is now doing what she truly loves: helping entrepreneurs like you! Marketing can get really overwhelming quickly, especially when you’re not used to it. That’s where she comes in: to help you create ride-or-die fans for life through organic marketing tactics and 1:1 coaching.

In this episode, Megan Shares:

• “I realized it was marketing. It was all about creating a message and creating a voice and using that voice as a way to connect with people.”
• “People have to be able to look at their business from a strategic standpoint and think about where are my customers, how are they using any kind of platform, email, Twitter, TikTok, how are they using it?”
• “So pick one or two platforms that your people are on because you’ve done your good little marketing research and use it the way that they use it.”

So if you’re feeling nervous and often say “I feel like I’m not really sure where my people are, so I’m going to go everywhere.” That’s more of a problem of your marketing research and not social media strategy. Here are some questions to ask yourself to help you find your audience:

• You really got to know who your people are
• where they’re due
• what their pain points are
• what they’re doing
• how they’re utilizing things 
• what problems you’re solving for them

Links mentioned in this episode:

• Megan Brame’s Youtube
• Megan Brame’s Website
• Megan Brame’s Pinterest
• Megan Brame’s Book – Day 1: A Practical Guide to Launching Your First Business
• Megan’s Freebie: meganbrame.com/melanie
• Join our community here: She’s Creating An Empire!!